Google Business Profile
Google Business Profile Optimisation Checklist
A printable-style checklist for a complete, accurate Google Business Profile: basics, details, photos, reviews and upkeep. Tick through it once, then monthly.
By uTapiT Team · Resource · 23 September 2026 · 4 min read
Key takeaways
- Use it once to set up properly, then monthly to keep it accurate.
- Accuracy beats everything: name, category, hours, contact.
- Reviews and replies are a monthly habit, not a one-off.
Basics
- ☐ Profile is claimed and verified.
- ☐ Business name matches your signboard exactly — no extra keywords.
- ☐ Primary category is the most specific accurate one.
- ☐ Secondary categories only for things you genuinely offer.
- ☐ Address is correct, or a service area is set if customers don't visit you.
Details
- ☐ Regular hours are correct.
- ☐ Special hours added for upcoming holidays and festivals.
- ☐ Phone number is answered during opening hours.
- ☐ Website or booking link works.
- ☐ Description is plain and accurate — no links or phone numbers.
- ☐ Products or services listed.
- ☐ Relevant attributes set (accessibility, parking, payments, delivery…).
Photos
- ☐ Logo and cover photo.
- ☐ Exterior, so customers recognise the place.
- ☐ Interior, products and team.
- ☐ At least one new photo added this month.
Reviews
- ☐ Every customer is asked for an honest review — no incentives, no filtering.
- ☐ A direct review link, QR code or NFC tap is available at the counter.
- ☐ Every new review has a reply.
- ☐ Recurring complaints noted and being fixed.
Monthly upkeep
- ☐ Hours still correct.
- ☐ One or two updates posted.
- ☐ Performance checked: calls, directions, website clicks.
- ☐ Managers' access still correct (remove people who've left).
Frequently asked questions
- How long does this checklist take?
- The first pass takes about an hour if you have photos ready. Monthly checks take a few minutes.
Tick the reviews box every month: uTapiT keeps a steady flow of genuine reviews coming in.
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