For salons & spas
How to get more Google reviews for your salon or spa
The best moment to ask salon and spa clients for a Google review, where to place your review link, and how to ask by message — without breaking Google's rules.
By uTapiT Team · Industry · 14 September 2026 (updated) · 5 min read
Beauty and wellness is one of the most review-driven local industries. New clients choose a salon or spa by its Google rating and photos long before they call. Since your clients book appointments and pay at reception, you have two perfect, built-in moments to ask.
The best moment: at checkout, right after the service
When a client is admiring the result and settling up at reception, they're at their happiest. That's the moment to ask, with the review link right there on the desk.
Where to put the review link
- An NFC plate or stand on the reception desk, where clients pay and rebook.
- A small card at each styling station or treatment room.
- In your appointment-reminder or thank-you message after the visit.
Ask by message after the appointment
Because you have the client's number for bookings, a short, warm thank-you message a few hours later — with a one-tap link — works especially well for salons and spas. Keep it personal and brief.
Turn regulars into reviewers
Your loyal, repeat clients are your best reviewers and rarely think to leave a review unprompted. A friendly ask at checkout is usually all it takes.
Keep it within the rules
No discount for a review
Offering money off a future appointment in exchange for a review breaks Google's rules, and asking only the clients who seemed pleased is review gating. Don't pressure clients to review on the spot — offer the link and let them do it in their own time. Ask everyone the same way.
Set it up
Put your review link on a reception plate and station cards, and add it to your thank-you messages. uTapiT gives you the products and the one-tap flow.
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