QR & NFC
QR codes vs NFC for collecting Google reviews
QR and NFC both open your Google review link in one action — here's how each works, when a QR code wins, when an NFC tap is better, and why using both is best.
By uTapiT Team · Comparison · 9 September 2026 · 4 min read
QR codes and NFC tags do the same job: they open your Google review link on the customer's phone with no app and no typing. The only real difference is how the customer triggers it — and that changes which one suits which situation.
How each one works
- QR code: the customer points their phone camera at the code and taps the link that pops up.
- NFC tag: the customer taps their phone to the tag and the page opens on its own — no camera, no aiming.
When a QR code is better
- It works on virtually any phone with a camera.
- It's cheap to print — on cards, stickers, receipts, posters or a table tent.
- It works from a distance, so it's great on a wall, menu or table where people can't tap.
When NFC is better
- It's the fastest — one tap, nothing to point or scan.
- It feels premium, which suits a counter, reception desk or handover moment.
- A solid plate or card is durable and always in the same spot.
The honest answer: use both
You don't have to choose. uTapiT's products carry both — a printed QR on the surface and an NFC tag inside — so every customer uses whatever is easiest for them and their phone.
Same destination either way
QR and NFC both point to the very same review link (built from your Place ID). Nothing changes on Google's side — you're just giving customers two effortless ways to reach the review box.
Get set up
Start with your review link, then put it on the product that fits your counter. Cards, stands and plates are all one-time buys on any plan.
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